Grand Budapest Hotel is an intricate, romping caper with as many layers to the plot as there are notes in an intoxicating eau de cologne. Which is perhaps why Wes Anderson chose to bring the fantasy world of his latest, most lavish film to life through the signature scent worn by his protagonist, M. Gustave H.
The stylish director seems to have developed a taste for luxury brand collaboration since he had Louis Vuitton create to his specifications the absurdly elegant luggage set hauled around The Darjeeling Limited. Anderson again looked to a French house, Nose, to realise L’Air de Panache: the concoction that Ralph Fiennes’ impeccable above-and-beyond concierge drenches himself in to keep smelling at his best even after a daring Siberian prison break.
So what’s in the stuff? The nez or perfumier Mark Buxton gave the woody, citrus-based scent head notes of basil and bergamot for the classic English touch, with heart notes of sambac jasmine and rose and a base of cedar, musk and patchouli. There’s also a hint of green apple somewhere in there, in reference to the priceless Renaissance painting Boy With Apple, bequeathed to Gustave by one of his most bejewelled and wizened guests/lovers.
The Grand Budapest Hotel itself is perched on an alpine peak in the fictional Central European Republic of Zubrowka. But instead of going up the rickety funicular for a hit of old world charm, I opted for the nouveau chic of the Philippe Starck-designed hotel Le Royal Monceau in the fashionable eighth arrondissement for an exclusive screening of the film in their state-of-the-art private cinema.
I am greeted by helpful staff dressed as crisply as the courageous lobby boy in the movie I’m about to see. I’m not sure if there’s an M. Gustave H equivalent here, but they do apparently boast their own ‘art concierge’. Before I know it there’s a champagne flute in my hand where my coat had been just seconds before. Bling abounds; every mirrored surface catches the light of chandeliers. Hors d’oeuvres dance alluringly before me, glimpsed through the amber glass pyramid of L’Air de Panache flasks. I squeeze one of the atomizers delicately, covering myself in a fine mist of marketing gimmick.
The invited guests are a mix of the impossibly elegant and suspiciously dressed-down hipsters, so I go hide in one of the toilet stalls — cast entirely in marble and almost as big as my Montparnasse apartment — until we are ushered into a 99-seat theatre, which manages to remain intimate despite the impressive girth of the leather seats. I inhale my Pierre Hermé caramel popcorn à la maison, then sneak discreet handfuls of my neighbour’s lightly peppered variety.
There are French touches everywhere in the film, notably the flawless Alexandre Desplat score and the frilly apron-clad maid Clotilde (an unsmiling Léa Seydoux). And doesn’t the central archway of the bright pink facade look like a Paris métro entrance? As with all Wes Anderson films, every shot in The Grand Budapest is visually opulent yet clean, crystal-clear and carefully composed… Just like the Royal Monceau, really.
Le Royal Monceau’s Katara Cinema hosts a Sunday Night Film Club at 40€ a head (or 90€ with dinner), offering a romantic, champagne-sweetened alternative to the humdrum dinner-and-a-movie.
L’Air de Panache is not currently available to the general public but can be sniffed at Nose’s Parisian boutique, 20 rue Bachaumont, 75002.